AMP has indicated job losses should be expected if its proposed merger with Axa Asia Pacific (Axa AP) goes ahead.

"Clearly job roles would be impacted, but it is far too early to say how many and where they would be impacted," AMP chief executive Craig Dunn said.

Dunn said the company had not yet had a chance to perform due diligence and, therefore, could not give more details on changes in the number of positions.

But Dunn reiterated that AMP has no plans to get rid of the different financial planning brands under Axa AP, which include Charter Financial Planning, ipac and Genesys Wealth Advisers.

"We value the diversity of those businesses," Dunn said. "We don't have any plans to make any major changes to any of those financial planning groups."

"Obviously, one thing we would like to do is work successfully on merging with Axa AP and sit down with senior management and those planning groups to hear how they want to grow their businesses," he said.

"That is what this merger is all about - it is providing a stronger growth stimulus and doing so in a way that we think is going to be very good for competition," he said.

A combination of the two companies would create a network of 2900 aligned and owned financial planners in Australia, while 6500 independent financial planners would also offer Axa products.

Dunn said he would like to use the large distribution force of the combined group to expand its product range.

"One of the benefits of the expanded distribution is it would give us greater opportunity to expand the distribution of a range of products, including banking products," he said.

AMP provided the independent directors of Axa AP with a new offer for the business on Sunday night. AMP is offering at least $6.43 a share, which is the equivalent to the bid made by National Australia Bank (NAB).

But, in contrast to the new AMP offer, NAB's bid was a full cash offer.

Dunn said AMP has addressed the demand for certainty by including a structure that would see Axa SA, Axa AP's French parent, provide downside protection if the AMP share price were to fall.