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Markets
16 October 2025 by Georgie Preston

Physical gold ETFs crack top 5 by flows in September

Investors seeking havens from geopolitical risks have prompted gold ETFs to see their strongest-ever monthly inflows, having first been launched 20 ...
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Fidante broadens alts offering with new London-based partner

Global investment management firm Fidante, part of Challenger Limited, has formed a strategic partnership with UK-based ...

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IMF flags tech boom, repricing threats rising

A significant market repricing could be on the horizon and has the potential to impact aggregate wealth and consumption ...

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Betashares warns against leveraged stock ETFs

Heavily leveraged single stock ETFs are the equivalent of gambling and have no place in Australia, according to ...

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Record flows help iShares ETFs reach US$5tn in Q3

Assets under management in iShares ETFs reached US$5 trillion in the third quarter of 2025, while BlackRock’s overall ...

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Allianz Retire+ announces new CEO amid leadership changes

Allianz Retire+ has announced major leadership changes with the appointment of a new CEO and distribution heads

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Citigroup becomes Citi

  •  
By Christine St Anne
  •  
2 minute read

The global bank will embark on an international marketing and advertising push to increase awareness of its new brand. 

Citigroup has rebranded itself as Citi, launching a global corporate brand identity and advertising campaign in the process.

The campaign will be conducted around the world and will include a theme titled "Let's Get it Done". The rebranding will use a red arc as its symbol.

"We are passionate about making a positive difference in the lives and futures of millions of people, organisations and communities around the world, and we wanted our corporate brand advertising to demonstrate our commitment to that," Citi chair and chief executive Charles Prince said.

The name Citi will apply to all of the company's businesses, including wealth management, investment research and investment banking.

 
 

The credit card business Diners Club will retain its name.