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01 July 2025

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WA super fund launches advice business

  •  
By Christine St Anne
  •  
2 minute read

Government superannuation fund sets up its own financial planning business.

The Government Employees Superannuation Board (GESB) has launched a financial advisory service to its 275,000 members.

GESB Financial Advice will be headed by former Mercer HR Consulting principal Michael Heffernan. The advice business will include a team of three financial planners and two para-planners.

"More than 90 per cent of our members have indicated that they would like to see financial advisory services offered by GESB," GESB chief executive Michele Dolin said.

Advice will be provided to members on a fee-for-service basis.

 
 

"As part of our commitment to working in the best interests of our members we want to provide our members with quality advice at a reasonable price. Our financial advisors do not receive commission," Dolin said.

On Tuesday, industry superannuation fund Sunsuper announced it would provide free over-the-telephone advice to the fund's members through its member advice centre.