Financial services group Firstfolio is set to offer mortgage protection and life insurance following its acquisition of mortgage broking platform eChoice.
The insurance product, to be known as eChoice Insurance, is in a trial phase, according to Firstfolio and eChoice chief executive Mark Forsyth.
"The product is being sold through our broker network in a small, start-up fashion to see what does and doesn't work," Forsyth said.
Firstfolio plans to make a full sales push in June and will be looking to hire an insurance sales professional.
The financial services group recently announced two key management team appointments.
Former ING head of mortgage management Brett Mansfield has been appointed the general manager for eChoice and wholesale lending and former Virgin Money director Andrew Russell will be the general manager, third party and product distribution.
"The new appointments brought the proven industry experience and expertise necessary to support Firstfolio's new stage of growth," Forsyth said.
"The first part of Andrew's role is to look at how we sell insurance and how we use the eChoice platform."
Forsyth said the financial services group had further plans to launch home loan and bond products.
"At some point if we can connect all the dots we'll do a joint venture which allows us to create eChoice Superfunds," Forsyth said.
