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08 September 2025 by Adrian Suljanovic

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AustralianSuper hires marketing GM

  •  
By Alice Uribe
  •  
2 minute read

AustralianSuper has appointed James Coyle as general manager marketing, following the departure of Alison McIvor.

AustralianSuper has appointed James Coyle to the role of general manager, marketing and communications.

Prior to his appointment, Coyle was the general manager marketing and business development at Telstra Super Fund.

He has worked for Zoos Victoria and HESTA in marketing roles, and was a management consultant at Macquarie and the National Australia Bank.

Coyle has a strong interest in sustainability and led the development of the HESTA Eco Pool product and championed Telstra Super's signing of the United Nations Principles of Responsible Investment.

 
 

"James is an extremely well-regarded marketing and communications professional with a tremendous record of achievements, and he will be a great addition to our team," AustralianSuper chief executive Ian Silk said.

Coyle replaces Alison McIvor who resigned from the position in July, after 10 years with AustralianSuper.

McIvor assisted in the re-branding of the fund when the Australian Retirement Fund merged with the Superannuation Trust of Australia in February 2006. The merged group re-branded as AustralianSuper in May 2006.