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02 May 2025 by Maja Garaca Djurdjevic

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New MTAA campaign strengthens automotive ties

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By
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4 minute read

MTAA Super launched a new member engagement campaign at the Wilson Security Sandown 500 last week, which it says was developed to support and endorse the automotive industry.

Racing drivers from both Holden and Ford, including Garth Tander, James Courtney, Mark Winterbottom and Will Davison, were present at the launch of MTAA’s Super Pathways program.

MTAA Super chair John Brumby said the racing team partnerships provided an opportunity to enlighten the public on the career paths available in the industry for young people.

“As the industry super for the automotive industry, we hope the people we do engage at the V8 Supercar events will be our future members,” said Mr Brumby.

 
 

He added that despite innovative technological advancements within the industry, many Australians still viewed automotive employees as ‘grease monkeys’ who did not require any formal education.

“The reality is the automotive industry needs to attract highly motivated people that are passionate about what they do and ready to respond to safety, efficiency and consumer demands,” he said.

V8 Supercar CEO James Warburton said the V8 Supercar championship attracted some of the most highly qualified personnel in the industry.

“As skills are developed and deepened around specific areas of the vehicle, so does the capacity for people to become specialists and leaders in their field,” said Mr Warburton.

The MTAA Super Pathways program will also be at the Supercheap Auto Bathurst 1000 and Sydney 500.