The campaign – titled ‘Finders Keepers’ – will focus on connecting Australians with their “lost, inactive or hidden super”.
“The Finders Keepers campaign represents our fresh approach to connecting members with their super,” said the fund’s general manager of marketing Dzu Huynh.
“This campaign has been representative of our key focus over the last financial year, where we have located around $62 million in super for our members.”
Kinetic Super was formerly known as Professional Associations Super – before a rebrand in July 2013 – and is an amalgamation of RecruitmentSuper, Accountants Super, Australian Enterprise Super and SMARTpension.
