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15 October 2025 by Georgie Preston

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WB Financial reaps quality reward

  •  
By Stephen Blaxhall
  •  
4 minute read

WB Financial is hoping to reap the benefits of receiving quality assurance accreditation.

WB Financial Management business practices have been recognised with it attaining an international standard quality assurance (QA) system.

The two year process means WB Financial is the first independently-owned specialised financial planning licence in the Australian industry to achieve the QA.

The QA independently recognises a company's sustainable and consistent policies and procedures.

According to WB Financial Management chief executive Steven Eager, in an industry that provides much rhetoric as to the quality of advice given, few if any have taken the quality accreditation path.
 
"From an independent perspective, it shows that our processes are of the highest quality and that we've put in the extra effort and done the due diligence," WB Financial Management chief executive Steven Eager said.

 
 

"We had strong processes and procedures but we wanted to ensure they were of the highest standard and endorsed by an accredited third party. 

"It's about the discipline of running and managing a business and reinforces the process of best practice."

According to Eager, one major windfall of the accreditation that professional indemnity (PI) costs should fall for the group's 18 adviser businesses across Australia.

"The recognition that this accreditation gives us lowers our risk potential profile in the eyes of PI insurers," Edger said.

WB Financial will maintain its QA accreditation with regular internal audits and an independent audit.

The company's Quality System Certificate of Registration conforms to AS/NZS ISO 9001:2000.