Corporate super fund Telstra Super has implemented Tableau Software, a business intelligence system that enables client analytics and rapid reporting.
Telstra Super expects the new software to help with product development and service delivery.
The fund has been gathering information about its 100,000 members and their behaviour for more than 20 years.
Tableau allows it to centralise and analyse this data and enables the fund to interact with members.
"Tableau allows us to build on our unique segmentation model and access the massive amounts of member data collected throughout our history," Telstra Super business intelligence manager David Calistro said.
"We've been able to bring a large and diverse membership demographic to life in groundbreaking visual ways.
"With the Australian retirement savings industry in a prolonged state of government-driven reform, these deepened insights are essential to helping us make informed product development and member service decisions, as well as developing more meaningful relationships with our stakeholders."
The software helps the fund process member analytics and segmentation in support of marketing and communications activities.
It also helps with member profiling to enable new business, and product strategy and development, and helps service and fund performance analysis to facilitate market and competitor benchmarking.
Finally, it enables management reporting and provides key performance indicator dashboards to business stakeholders.
