Fortis Investment Partners (FIP) has been rebranded to Arnhem Investment Management (Arnhem IM).
The firm, which launched its new brand yesterday, had to change its name after Fortis Investment Management was bought by BNP Paribas as part of the global sale of Fortis Bank to BNP Paribas last year.
BNP Paribas will now distribute the fund manager's three equity funds in Australia.
FIP could not use the BNP brand because BNP owns less than 50 per cent of the boutique manager. The majority of equity in the firm is held by its partners.
The name Arnhem was chosen in reference to a Dutch trading ship, which was among the first to explore Australia's north coast in the early 1600s.
"It reminds us of the Dutch heritage of the fund manager, which started as ABN Amro Asset Management (Australia) more than ten years ago," Arnhem IM managing director George Clapham said.
Arnhem IM recently launched its third fund, an Australian equity long short fund that had been running on seed money for a number of years.
The fund manager plans to launch more funds in the future.
