Hostplus will launch an online service that will provide its members with advice.

The service, called Super Adviser, will provide members with information on investment choices, insurance and superannuation contribution strategies.

"It is a limited advice tool. Members will also receive a statement of advice," Hostplus national marketing programs manager Wayne Sullivan said.

The service will also provide the fund's members with a personalised superannuation plan.

"A lot of our members don't realise that by asking simple questions they are actually seeking advice.  Yet many people feel it is too much time and effort to sit down in front of a financial planner," Sullivan said.

"Super Adviser is essentially a self-service advice model providing members with tailored advice."

Sullivan said the service took 12 months of planning and will be available to members in November.

"We launched the service in part due to member demand. Getting member engagement with superannuation is always difficult. Providing tailored advice will help towards increasing this engagement," he said.

A number of industry superannuation funds have recently adopted an online advice service.

Intrust Super launched an online advice service as part of its financial planning business.

Av Super has also offered an online advice strategy in partnership with technology firm Decimal.

In September, Decimal hired three people to its team in order to meet the demand for its online planning software.