Industry Funds Financial Planning (IFFP) has signed on two superannuation funds on the back of the federal government's intra-fund initiative.
"We have seen an increase in demand for our services due to intra-fund advice. There is demand for professional information from industry fund members," Industry Fund Services chief executive Kay Thawley said.
"The information they need is transaction-based. Some members, however, are seeking full financial plans."
Financial planners will provide the funds with access to intra-fund advice, single-issue advice and full financial planning services.
The business has a number of funds in the pipeline wanting to access its range of advice services.
About 30 superannuation funds currently use a range of planning, advice and member education services from IFFP.
The business is owned by Industry Fund Services, which is owned by a number of industry superannuation funds, including AustralianSuper, Australian Catholic Superannuation Retirement Fund, HESTA and Media Super.
More than 13,000 members had face-to-face contact with an IFFP planner during the past financial year, including both plans and member education activities.
There was an overall increase from the previous financial year when activity levels were impacted on by the global financial crisis, Thawley said.
The firm has plans to boost its online education and advice services as well as its telephone services.
IFFP still sees opportunities with industry funds that have established their own financial planning businesses.
"We will be able to maintain a strategic relationship with any funds that have their own planning services," Thawley said.
IFFP will also maintain its focus on the growing self-managed superannuation fund (SMSF) sector.
Industry funds do have a number of members with high account balances who have both an accumulation superannuation account as well as an SMSF.
"We are happy to provide services for members who have SMSFs. We remain dedicated to providing our members with the best combination of services," Thawley said.
