Equipsuper's new communications strategy has triggered an interest in financial planning among its members.
The industry superannuation fund launched a series of forums last week on information regarding financial planning.
"The forums were designed to position financial planning as a consultative process that empowers people to fully engage in ensuring planning outcomes are suited to their personal goals and objectives," a statement from the fund said.
A quarter of the members who attended the forum have since contacted the fund's in-house financial planning business.
"We have had a fantastic response from our members following the launch of the forums," Equipsuper manager of communications Geoff Brooks said.
Equipsuper brought its financial planning service in house three years ago.
"When we began the in-house service we had 130 account-based pension members. We now have 700 members signed up to the service," Brooks said.
"Bringing our financial planning business in-house has been an effective strategy for retaining members.
"Rather than retiring and disappearing from the fund, our members have opted to use our income streams rather than taking a lump sum."
