Superannuation funds have plans to boost their education and member services, according to a recruitment firm.
"We are seeing a demand from super funds for roles around member education and services," Porter Allen manager Andrew McKissock said.
"Many industry funds in particular are selected as the default fund in many industry sectors. They believe member education is an effective way to both engage their employer client and retain members," he said.
Recently, industry fund Care Super hired a member education services manager to spearhead its education services to its members.
"We believe that education is very important for our members and we are committed to increasing resources in this area," Care super chief executive Julie Lander said at the time.
McKissock said retail superannuation funds were also looking at hiring more business development managers as the sector steps up its focus on client and industry relationships.
