The Catholic Superannuation and Retirement Fund aims to boost its membership outside its Catholic base following the rebranding of the fund.
The fund has rebranded as the Australian Catholic Superannuation & Retirement Fund (ACSRF).
"Although we are a public offer fund, we attract the bulk of new members through family networks who are existing members of the fund," ACSRF chief executive Greg Cantor said.
"The rebranding and name change aims to position our fund to attract a nationwide audience."
Cantor said new members did not necessarily have to be part of the Catholic faith but needed to share the fund's values.
The fund has 90,000 members. While ACSRF has representatives around Australia, Cantor said people still had the perception that the fund was Sydney-centric.
The name change hopes to address those perceptions, Cantor said.
Following the rebrand, the fund is currently developing marketing strategies aimed at growing its membership with marketing firm Evolution Media.
Financial literacy will also be a focus for the fund, with plans to increase education programs.
"We will definitely ramp up our seminars on wealth creation, retirement and insurance," Cantor said.
The fund ran 126 seminars nationally this year and Cantor said a similar number will again be offered next year.
"We will also look at adding more people to our member education services, however it will only be done as the fund expands its membership. This will ensure our costs are keeping with this growth," he said.
