Seven superannuation funds received marketing gongs at the Association of Superannuation Funds of Australia (ASFA) annual communications event yesterday.

Industry funds Hostplus, Q Super, Government Employees Superannuation Board (GESB), Lutheran Super and Hesta all took home awards.

Hostplus took out the excellence award for ASFA's member reporting communication category, with both Q Super and Colonial First State taking out a merit award.

This category recognised the importance of member reporting through annual reports and benefit statements.

In the member marketing or education communication category, GESB and AXA Australia both received an excellence award while Lutheran Super, CPA Australia and Hesta all scored a merit award.

Two special awards were also part of the honour list; the Lightning Rod Award for best use of electronic media and the Alchemist's Award for innovation in communication.

The Alchemist's Award was handed to GESB for its Feed your super campaign while CPA Australia scored the Lightning Rod Award for its YouTube campaign, Learn to love your super.

"The marketing collateral produced by superannuation funds is not only designed to reflect their corporate identities and enhance their ability to attract market share in this era of choice, but it is also a vital element in communicating with fund members and educating them about how they can achieve the best possible outcome for their retirement," ASFA chief Pauline Vamos said.