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Superannuation
05 September 2025 by Maja Garaca Djurdjevic

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IFSA moves to push advice

  •  
By Christine St Anne
  •  
4 minute read

Findings from industry funds on the value of advice sparks a reaction from financial services associations.

The Investment and Financial Services Association (IFSA) has moved to increase the awareness of advice on the back of Financial Planning Week.

A booklet outlining the Seven Fast Facts on Financial Advice will be distributed to industry groups and the wider community.

Using data from various groups, the information aims to highlight the importance financial planning.

"Financial planners add tremendous value for investors in terms of carefully assessing an investor's financial circumstances and by providing guidance, discipline and planning strategies to build wealth," IFSA chief executive Richard Gilbert said.

 
 

The IFSA move follows results released this week by Industry Super Network (ISN).

According to the industry fund association, less than two in 10 Australians believe that financial advisers give advice in the best interest of their clients.

The survey also found that more than eight out of 10 people agree that there should be a law requiring financial advisers to provide advice in their client's best interest.

"This is the expectation our society has of professional advisers such as doctors and lawyers, and is a standard the financial advice industry should be measured by," ISN executive manager David Whiteley said.

FPA chief executive Jo-Anne Bloch said the association was unable to comment on the research by ISN because they would not release full details of the report.

"The Industry Super Network is anti-advice and is only interested in promoting their product," Bloch said.