National Australia Bank (NAB) has filled the gap left by Patrick Liddy, promoting Richard Coia to head of sales for its asset servicing division.
Coia was previously NAB head of business development and project implementation and will report to asset servicing executive general manager Leigh Watson.
He will be responsible for new business development and new clients as well as new product sales to existing clients.
"Richard has been part of the asset servicing sales team for 12 years and has a proven track record in business development," Watson said.
"He will continue to focus on the master custody, sub-custody and back-office administration industry segments and remains responsible for project implementation, migration of new clients and other related activities such as fund mergers of existing clients."
Coia has more than 16 years' experience in sales and marketing roles.
Liddy left NAB asset servicing after 14 years, with a brief interlude at UBS. He has formed his own business, Implementation Efficiency Group.
NAB is the largest custodian in Australia and the only Australian-owned third-party custody and asset servicing business in the domestic market.
