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07 November 2025 by Adrian Suljanovic

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Starfish invests in retail technology

  •  
By Alice Uribe
  •  
2 minute read

Australia's largest venture capital firm puts US$5 million in San Francisco-based retail technology company ZoomSystems.

Venture capital manager Starfish Ventures has plowed US$5 million into technology company ZoomSystems.

This latest investment is from Starfish Ventures' Starfish Technology Fund II.

"ZoomSystems has made tremendous progress over the last few years to establish itself as the leader in automated retail," Starfish Ventures investment principal John Dyson said.

"The global growth potential is enormous and we are pleased that the Starfish Ventures team will be joining ZoomSystems for its next phase of growth."

 
 

Starfish Ventures is an Australian venture capital firm that partners with entrepreneurs to build global technology companies. It is part of a US$24.5 million Series E financing round from Sierra Ventures, Goldman Sachs, NeoCarta Ventures and Motorola Ventures.

In May, it was part of a group of five that reinvested $25.5 million into California-based solar thermal energy company Ausra.

Starfish Ventures has had a number of institutional investors, including Westscheme and MTAA Super.