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AMP formalises deal with United Capital

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By Aleks Vickovich
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2 minute read

AMP has revealed details of its cross-border partnership with American wealth management firm United Capital ahead of the release of a goals-modelling engine for consumers later this year.

Yesterday, AMP issued a statement confirming the relationship with United Capital, which was revealed by InvestorDaily in June.

The statement indicated that a formal collaboration agreement has been signed between the two financial advice giants, with AMP pointing to a congruent “goals-based advice approach and philosophy”.

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Under the terms of the agreement, AMP has made a “non-material investment” in United Capital and will share knowledge and intellectual property.

"We have known United Capital for some time and greatly admire its approach to advice,” said AMP group executive, wealth solutions and chief customer officer Paul Sainsbury.

"It is regarded as one of the most innovative advice businesses in the US, having grown rapidly from start up to more than US$19.8 billion in assets under management."

Mr Sainsbury also revealed the company is working on a major Salesforce implementation within its financial advice division.

"Our shared philosophy in helping customers through goals-based advice, together with United Capital's innovative use of the Salesforce platform, creates significant potential for learnings and synergies as AMP implements its new operating and CRM systems,” he said.

AMP formalises deal with United Capital

AMP has revealed details of its cross-border partnership with American wealth management firm United Capital ahead of the release of a goals-modelling engine for consumers later this year.

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