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Legalsuper partners with Link for new online platform

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3 minute read

The super fund has launched a new digital experience platform for its members.

Industry super fund legalsuper has announced the launch of a new cloud-based member online portal built in partnership with Link Group.

The new platform uses real-time data to allow legalsuper to engage with its members in a more meaningful way and provide personalised one-to-one experiences.

“This upgrade in our online platform is a game changer,” said legalsuper chief executive, Andrew Proebstl.

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“New features include more personalised experiences and increased security measures to protect member data, using Link Group’s enhanced security and data technology to ensure ‘privacy by design’ and multi-factor authentication, while retaining features our members know and regularly use.”

The super fund said that the platform delivered on its commitment to give legal professionals the best possible online experience with easy to navigate information, tailored offerings, communications and services through an intuitive and simple content management system.

Additionally, legalsuper said that the platform’s “superior capabilities and modern design” made it easier and more convenient for members to actively manage their super and pension online, while noting that further platform innovations are also set to be introduced in the future.

“We are proud of our strong, longstanding partnership with legalsuper and very excited to bring our latest capabilities to their members, and to launch this market-leading platform together,” commented Link Group CEO, retirement & superannuation solutions, Dee McGrath.

“With super engagement on the rise, we are committed to partnering with legalsuper to ensure the new member online platform continues to stand out from the rest through data-driven, personalised solutions for members.”

Link, which currently administers 9.5 million Australian super accounts, also said that the new member online platform is available to all of its superannuation clients.

In its full-year results for FY22, Link reported strong member growth in its Retirement & Superannuation Solutions (RSS) business, with Australian member numbers up 9.1 per cent and revenue up 1 per cent to $511.7 million, representing 43 per cent of group revenue.

The firm agreed to a revised takeover bid by Dye & Durham in July, which has received the support of shareholders but remains subject to regulatory and court approval.

Legalsuper partners with Link for new online platform

The super fund has launched a new digital experience platform for its members.

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Jon Bragg

Jon Bragg

Jon Bragg is a journalist for Momentum Media's Investor Daily, nestegg and ifa. He enjoys writing about a wide variety of financial topics and issues and exploring the many implications they have on all aspects of life.

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