AustralianSuper, Cbus, HESTA and Hostplus are now using Empirics, a Link Group-owned technology company, to analyse member data.
The four big industry funds have all employed the services of the of the technology firm’s MarketSuite platform, which provides a number of data analytics services.
As part of the arrangement, Empirics will provide its platform, which offers access to its data integration and analytics, predictive analytics and campaign management, to each super fund.
The platform will also provide the funds with “social listening tools” which target, understand and predict member behaviour.
Commenting on the signing of its new clients, Empirics chief executive Darrell Ludowyke said more super funds are wanting to drive more effective member retention, engagement and reporting strategies.
“The MarketSuite platform is improving member engagement, enabling funds to segment membership, analyse and predict member behaviour and provide a more targeted and relevant experience for members more than ever before,” Mr Ludowyke said.
Empirics currently provides analytics and communications services to over 25 superannuation funds that represent 10 million super fund members.
The technology firm is owned by superannuation administration company Link Group which also owns Link Market Services, AAS, Superpartners and Syncsoft.
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