AWI has offered to pay a consideration of $4.6 million in cash upon the completion of the sale and a further $2.3 million at 31 December 2014.
Intelligent Investor Publishing has per-forma revenues of $3.4 million and an expected pre-tax annualised earning of $1 million.
It also holds a subscription base of 5,400 customers and an email list exceeding 260,000.
This latest agreement follows the recent acquisition of InvestSmart and YourShare by AWI, reported by InvestorDaily last year.
The purchase of Intelligent Investor Holdings in addition to these existing investments will boost AWI's prospective online customers to 500,000 and increase its circulation to 45,700 accounts.
The acquisition will not include Intelligent Investor Funds Management; however, the two businesses will continue to work together.
AWI managing director Ben Heap said Intelligent Investor Publishing is a “digital distribution business with unique and compelling content that is highly complementary to the AWI business model and our existing investments”.
Intelligent Investor Funds Management chief investment officer Steve Johnson he was pleased AWI will “step in as the owners of Intelligent Investor publishing” and that the business looks forward to continued growth under the new ownership.
The sale is expected to be completed by 30 June 2014, with AWI using its cash reserves to complete the acquisition.
AWI said it will continue to look for further investment opportunities.
