Speaking to InvestorDaily, Praemium commercial director Andrew Varlamos said the platform has seen its funds under management increase by 70 per cent since the acquisition.
One of the reasons for the impressive growth is the fact the service is now operated and maintained by the same team of people, he said.
In addition, the platform is likely receiving more ‘love’ now that it is a key part of Praemium’s business, as opposed to a being “a relatively small part of a multinational”, said Mr Varlamos.
The SMA’s client base of financial advisers and dealer groups has increased its use of the platform since the acquisition from BlackRock, he added.
The new announcement of a retail public offer superannuation product using the SMA platform has been driven by a demand for transparency by advisers, said Mr Varlamos.
“The key thing in superannuation investing is the increased desire by investors for more control and transparency. It’s really what’s driven the whole SMSF revolution over the last decade,” he said.
“What we’re doing is providing a really efficient, low-cost and transparent means for investors to invest their superannuation money, without them having to go into an SMSF,” said Mr Varlamos.
Praemium is currently in the process of finalising the necessary documentation to launch the superannuation product ahead of the official launch in February, he said.
