Bendigo and Adelaide Bank has entered into a sponsorship of the Real Estate Institute of Australia (REIA) in order to add significant value to its advisers and business partners.
The arrangement secures REIA's market data and analysis publications, Real Estate Market Facts and the Housing Affordability Report, exclusively to the bank through the partnership.
"A key benefit of the sponsorship is that we get a dataset from REIA which will be made available to business partners of both Bendigo and Adelaide Bank and also Bendigo Wealth," a Bendigo Wealth spokesman told InvestorDaily.
"This will extend to our planners that we have a relationship with and also brokers on the Adelaide Bank side. It's a significant value-add for having a relationship with the bank."
Bendigo Wealth executive John Billington said it will result in tangible benefits for banking customers and the bank's business partners such as independent financial planners and mortgage brokers.
"This partnership will help give us additional insights that we can use for the benefit of customers," Billington said.
The Real Estate Market Facts is the only publication that has vacancy rates available for all capital cities, the spokesman said.
"So for our financial planners, a lot of people are looking at buying and borrowing to invest in property for their SMSF and this is a great way of quickly establishing which areas and regions are commanding good returns on rent.
"That data is fed through from the state real estate institutes to the national body, which is REIA and it's the most reliable data in terms of property that's available. The spreadsheet will essentially be a real value-add for our business partners."
The June quarter editions of the publications will be the first releases under the new partnership agreement.
