Perpetual launched its superannuation wrap Perpetual Private Super Wrap yesterday, as part of its plans for improved client experience.
The wrap offer has been launched much sooner than the intended third quarter of 2012 date, the company said.
The rollout of the expanded investment platform, which includes 225 managed funds, was scheduled for early next year.
In October last year, Perpetual announced its Improving Client Experience (ICE) program, which was a result of the outsourcing agreement to Macquarie for the company's platform and administration business.
"I am particularly pleased that Super Wrap has been launched ahead of schedule," Perpetual chief executive and managing director Geoff Lloyd said in a company statement.
"It enhances the ability of Perpetual's advisers to service their clients and gives us the scale and capability to grow at a faster pace."
Perpetual Private acting group executive and head of retail sales Nick Langton said the launch was an important step for the business.
"The ICE program will provide a best in class portfolio and fiduciary administration service to our clients plus creates greater efficiency in our business processes," Langton said.
"Super Wrap is a critical first step in reaching this goal and complements our current offering by providing a superannuation service designed exclusively for Perpetual Private clients," he said.
A Perpetual spokesperson told InvestorDaily the earlier launch date did not imply that Super Wrap was fast tracked nor rushed.
"We had a conservative time period. It's all gone to plan and has worked out the way we designed it at the beginning," he said.
"It's making life for our advisers much easier in terms of their ability to execute their clients' instructions but also the reporting capabilities for clients themselves are far more sophisticated than they've been available to date."
Super Wrap allowed clients to draw all of their investments together around a central cash account. It included a wide list of Australian Securities Exchange listed equities, including hybrids, term deposits and model portfolios and provided daily online consolidating reporting for individual accounts.
