A new deal between BlackRock's exchange traded funds (ETFs) business iShares and online investment community SelfWealth aims to help self-directed investors view and follow portfolios created by investment professionals.
The arrangement will include accessibility to the iShares range of ETFs through the SelfWealth community.
"We know that building portfolios that incorporate the breadth and diversity of global opportunities is of great interest to individual investors. However many investors find this difficult to implement," iShares head Mark Oliver said.
"In practice, this new arrangement gives self-directed investors and their service providers, such as accountants, the rare ability to see what other like-minded investors are doing.
"They can view league ladders of the best performers and choose the ones they're interested in to 'like' or 'follow'- and be liked and followed in return."
Mr Oliver said the new service will allow individual investors to deal with information overload and create diverse and global portfolios.
The three iShares model portfolios, which can be viewed and followed by Self-Wealth subscribers, include Australian Equity Income, Multi-Asset Balanced Diversified and an International Equities portfolio.
"SelfWealth's functionality means that where an investor decides that he or she wants to replicate an aspect of what one of their investment peers is doing, the security trade required to replicate the model can automatically be created within the SelfWealth system," Mr Oliver said.
SelfWealth managing director Andrew Ward said information overload is one of the major issues for self-directed investors.
"From a SelfWealth perspective, this arrangement adds real value because it provides an easy mechanism for our investment community to take action on the real information they share," he said.
