The best in super marketing and communications was celebrated at the ASFA 2012 Communications Awards, held at the Sydney Convention and Exhibition Centre on November 27.
The Awards recognise excellence in marketing and communications within the superannuation industry, and this year's awards included a Popular Choice Award category alongside the Judges Selection.
Submissions were judged by a panel of industry peers, with winners announced on the night by mUmBRELLA founder and editor-in-chief Tim Burrowes.
AustralianSuper took home the highly-coveted Campaign of the Year Award for its Lost Super Rollin campaign.
ASFA chief executive officer Pauline Vamos commended the high calibre of work within the industry, noting, "It is wonderful to see . the quality of work so many superannuation funds and service providers are producing for super fund members.
"As the importance of marketing and communications in the industry increases . it is essential for the industry to aspire to the very best quality of communications."
This year's winners are:
Integrated Campaign of the Year
Popular Choice Award winner: Mercer, Money for Jam
Judges Selection Award winner: Australian Super, Kick Start
Excellence in Member Communications
Popular Choice Award winners: AustralianSuper, Lost Super Rollin AND Retirement Benefits Fund Board, RBF 2011 Member Expos
Judges Selection Award winner: Australian Super, Lost Super Rollin
Best Member Statement
Popular Choice Award winner: InTrust Super, Super Revolution
Judges Selection Award winner: InTrust Super, Super Revolution
Best Delivery of 'Fine Print'
Popular Choice Award winners: Cbus, Annual Report AND Plum Financial Services, New SuperKit
Judges Selection Award winner: Telstra Super, Annual Report
Best use of Social Media
Popular Choice Award winner: AustralianSuper, KickStart
Judges Selection Award winner: legalsuper, Law Revue of the Year competition
Excellence in Public Relations
Popular Choice Award winner: HOSTPLUS, Cook for Your Career
Judges Selection Award winner: HOSTPLUS, Cook for Your Career
Campaign of the Year
AustralianSuper, Lost Super Rollin
