The FPA has shelved its value for advice campaign in the wake of the global financial crisis and will refocus its funding on new policies, FPA chief executive Jo-Anne Bloch said.
The shift was a strategic move that involved the association not renewing its value of advice campaign for 2009/10, Bloch said.
"It ran its course. At some point in time we may look at it again," she said.
"So we've moved a lot of our promotional efforts to the code, to anonymous reporting, to strengthening the understanding of what professional financial planning is and when that settles down we will potentially go back to the value of advice."
The FPA released its revised code of professional conduct, new anonymous reporting initiative, FPA Confidential, and enhancements to its CPA designation at its national conference in Melbourne last week.
Principal members of the FPA significantly reduced their contributions to the value of advice campaign in the 12 months to June 2009, contributing a drop of almost $400,000 towards the association's total revenues.
The FPA's value of advice campaign ended in May this year.
