The Institute of Public Accountants (IPA) expects interest in its online financial advice referral service to rapidly increase over the next 12 months.
IPA executive general manager of representation and innovation Vicki Stylianou told InvestorDaily the institute does not have specific milestone goals in place but expects member interest in its online referral service to increase into the 100s.
"These things always take a while because our members can sometimes be quite conservative," Stylianou said.
"But I would expect [this ramp up] based on some of the other things we've done, on Future of Financial Advice reforms and as other things start happening in the marketplace."
Since its launch in June, IPA has received good feedback and a 'few dozen' members have logged on to use the service.
"We weren't expecting a floodgate approach, our members will always be cautious and conservative," she said.
"It's been launched, it's been going, it's been accessed so now it's a case of building it up."
IPA's next step is to raise awareness and the benefits of the online system to attract more users, she said.
The service, launched in partnership with AMP and National Australia Bank's wealth divisions, gives IPA members, who do not want to be involved in financial planning, access to local and qualified financial advisers.
