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Guardian focuses on planner expansion

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By Samantha Hodge
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2 minute read

Guardian Advice has recruited new practices as part of its plan to grow to over 200 advisers.

Guardian Advice is continuing its push to increase adviser numbers to more than 200, with the group recruiting a number of new financial advisory practices.

The Asteron Life-owned financial services firm recruited two practices in Queensland and Victoria this week, Guardian Advice executive manager Simon Harris told InvestorDaily.

The two groups join the four new practices Guardian Advice has taken on in New South Wales and Victoria since December last year.

"Since [late last year] we've signed two more practices this week as well," Harris said.

"We're continuing to grow. We're getting unprecedented queries at the moment. I think that as Future of Financial Advice and the legislative changes become a reality, for many I think there is this flight to security."

He said the new practices provided Guardian Advice with more scale in the market and introduced fresh ideas to the group.

"We're at around 150 advisers at the moment, 200 would be a fantastic number and would give us lots of variety in terms of business models, but we would maintain that close-knit culture, the community feel that our advisers have at the moment," he said.

"We're pretty well positioned, and it's quite apparent in the marketplace that we're placed for risk specialist advisers."

The advisory groups are Victoria-based LifeShield and NSW-based firms Griffin Financial Services and OnePlan Life.