A number of insurers are continuing to expand and develop online applications to meet adviser demand for faster and easier online solutions.
"Advisers have told us how they want to engage with us and the type of innovation that will help them support their clients," MLC MasterKey general manager Dean Thomas told InvestorDaily.
In November last year, MLC undertook a major revamp of its online adviser site.
"Since then [we have] seen a significant jump in the number of advisers using the wide range of innovative tools available to them through the site," Thomas said.
"Included in this is a 16 per cent increase in the number of visits to the site, a 32 per cent jump in the number of pages viewed and importantly, and a significant increase in the number of advisers using the innovative My Client Leads tool."
OnePath has also addressed some of the growing demand by launching OneView Life, an online application that enables advisers to see client and policy information.
"While we're not first to market with an online portal we believe the amount of information available, such as the ability to sort and extract client details and product certificates of currency online, is market leading," a OnePath spokesman told InvestorDaily.
CommInsure also recognises the importance of advisers access to online applications in order to quickly and efficiently access information for their clients.
"[CommInsure's] client portfolio management (CPM) supports advisers to monitor existing business, raise their awareness of policy renewals and maintain, or potentially increase their portfolio," CommInsure general manager of retail advice Tim Browne said.
Advisers can use CPM for application tracking; to monitor in-force policies for life risk insurance products; create reports of existing clients for marketing activity; and access detailed summaries of their clients' cover, policies and other relevant information. CPM also provides suspense tracking to help advisers efficiently close new business deals and increase their portfolio.#
"This has been built to help advisers to demonstrate their value to both existing clients and new clients," he said.
