The appointments fall under the organisation's new merged leadership structure.
In the banking and wealth management products unit, Chris Jansen was made director of contemporary wealth management products.
Jansen was previously AMP acting director of wealth management products.
Robert Baillie, previously Axa head of wealth management pricing and risk, was appointed as pricing director.
Axa's former general manager of platforms, Steve Burgess, was appointed platforms director.
Within the wealth protection and mature products unit, Michael Rogers was made director of retail risk.
Rogers was previously Axa general manager of financial protection.
Within the wealth protection and mature products division, Robert Bergin, previously Axa head of group insurance, was appointed director of group risk.
Bernadene Gordon was made underwriting and claims policy director. Gordon was previously AMP head of product proposition for wealth protection products.
Gopal Raman, previously AMP head of strategy and operations for wealth protection products, was appointed director of mature products and business support.
Stephen Varney, formerly Axa head of pricing and reinsurance, was appointed director of pricing and reinsurance.
In strategic marketing and sales, Michael Paff was made director of strategic marketing, Cam Cimino was appointed director of business marketing and Belinda Meyers was selected as director of business operations.
Appointments were also made to AMP Financial Services' operations team.
Mario Villa, previously AMP advice integration director, was made director of business performance.
Craig Dainton, formerly Axa general manager of portfolio administration service and wealth management operations, was appointed director of platform and corporate super operations.
Former Axa general manager of central operations Malcolm Weir was made director of new business, claims and underwriting.
"The merger of AMP and Axa is about taking the best of both businesses to create a new, more competitive and customer-focused AMP and these appointments demonstrate that we are doing just that," AMP Financial Services managing director Craig Meller said.
In July, AMP announced its merged business leadership structure for AMP Financial Services and AMP Capital Investors.
AMP director of product manufacturing Rob Caprioli was appointed to lead the banking and wealth management products segment. Axa general manager of product Ian Campbell was tasked with responsibility for the wealth protection and mature products division.
Axa general manager of sales and marketing Adrian Emery was appointed to lead the strategic sales and marketing unit.
Wendy Thorpe, Axa's former chief operating officer, was given responsibility for operations.
AMP's financial planning, advice and services division and Axa's financial advice network would continue to be led by Steven Helmich and Andrew Waddell, respectively.
In May the company announced its product and platform plans for the merged AMP/Axa business.
The organisation planned to build a new retail insurance product over the next two years using the best attributes from the AMP Flexible Lifetime Protection and Axa Elevate offerings.
