There has been a strong pipeline of demand from prospective franchisees with Mortgage Choice Financial Planning opening its doors to the public.
The mortgage broker business is confident they are likely to reach their goal of 10 financial planning franchises to test its systems, processes and propositions, before a full roll-out of their financial services in July next year.
"Our adviser recruitment criteria are stringent and we are being very picky. We want new generation advisers who share our ideals and passion," Mortgage Choice Financial planning general manager Tania Milnes said. "We want professional advisers with solid experience who appreciate the support we provide for both their business and their professional development."
Mortgage Choice have also said it is important to recruit advisers who are willing to adapt to the changes facing the industry with the Future of Financial Advice (FOFA) reforms, which will be mandatory on 1 July 2013.
"We are very comfortable with what FOFA is trying to deliver and we are also comfortable that our business is now, and will continue to be, FOFA compliant," Mortgage Choice chief executive Michael Russell told InvestorDaily.
"We want to leverage the position that we have built a company to be FOFA compliant."
Mortgage Choice attained its AFSL in July this year and as part of its three-year strategic plan, aims to reposition itself as a diversified financial services and wealth solutions business.
The company will prioritise scaled advice as its focus, but also seeks to deliver complete and holistic advice.
It plans to create strong lead flow into the new business through the 80,000 new customer enquiries it receives each year, together with enquiries from its existing customers.
