IPA executive general manager of representation and innovation Vicki Stylianou told InvestorDaily that while interest in the referral service is still moving slowly, they expect the Future of Financial Advice (FOFA) reforms to bump up membership over the next six months.
"This creates more impetus for members to think about financial services generally," Ms Stylianou said.
"We will be doing more promotion in the new year as the FOFA reforms and the SMSF auditor registration requirements progress."
The referral service was launched in June to give IPA members access to local and qualified financial advisers through both National Australia Bank's MLC and Axa/AMP financial advice networks.
It allows IPA members to search for financial advisers from search criteria that include location, scope of advice, size of practice and client segment.
Ms Stylianou said the response to the service has been as expected, but the next challenge is to raise awareness of the benefits of using an online system.
"Our main goals are to ensure that members have successful outcomes when they are matched to financial planners and that is a triple win for our members, the planners and especially for the clients," she said.
