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COVID-19 investment boom shows no signs of slowing

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By Michael Karpathios
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3 minute read

A white paper from a global trading network for managed funds has shown that investor appetite continues to rise throughout the ongoing COVID-19 pandemic.

When comparing findings to the same study undertaken in 2020, Calastone found that pent-up demand, growing confidence in the economic outlook and an increased appreciation of financial security through second and third waves of the virus were driving the marked increase in investor activity.

The white paper studied participants in the UK, US, Australia, New Zealand, Hong Kong and Germany. 

It found that 32 per cent of these were more likely to invest in the market as a result of the pandemic and that 42 per cent had already done so as a direct consequence of the virus.

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This study, alongside the 2020 white paper, has shown that Millennials have been the most enthusiastic demographic investing in the markets through the pandemic. 

Seventy-five per cent were found to have made an investment as a result of COVID-19. This was a rise of 7 per cent from the 2020 study.

However, when comparing results to the 2020 study, it was found that older investors have been the ones ramping up their engagement in the markets through the second and third waves of the virus globally. 

Fifty-two per cent of Generation X investors have made an investment as a direct result of COVID-19, a rise of 18 per cent when compared to 2020.

Baby Boomers followed with 31 per cent having made an investment throughout the pandemic; a rise of 11 per cent.

Ross Fox, managing director and head of Australia and New Zealand at Calastone said the result of the research showed the pandemic continued to be a tailwind for the managed fund sector and online investing in general.

“It is possible that the mass shift to remote working environments has instilled greater familiarity and confidence with digital platforms among older generations, bringing them more in line with the behaviours of more technology trusting Millennials,” Mr Fox said.