Bendigo Bank has rolled out an online share trading platform to more than 10,000 of its customers, with CMC Markets Stockbroking providing the technology.
The bank said the platform Bendigo Invest Direct (BID) will allow investors to conduct trades, access to market research, on their mobile devices.
BID project sponsor Matt Smith said the platform includes “stop loss” and “take profit” features that automatically sell shares to limit losses. It also offers access to unlisted managed funds through the ASX mFund services.
“BID is all about confidence, providing customers with the market leading research, sophisticated analytics tools and speed they need to execute trades as they identify opportunities,” Mr Smith said.
“Initial feedback has been extremely positive, with customers quickly learning to navigate the new platform and making good use of the additional information and analytics available to assist them in their investment strategy.”
Mr Smith said Bendigo chose CMC Markets Stockbroking to power the platform because the companies share similar values.
“We chose to partner with CMC Markets Stockbroking as they are an excellent cultural fit with Bendigo Bank and align closely with the levels of quality, service and innovation that our customers value so highly,” he said.
CMC Markets Stockbroking head Andy Rogers agreed, adding that the two companies had formed a “strong relationship”.
“Our continued investment in customer service and the latest technologies ensures each Bendigo client has a positive customer experience as they migrate across to the new Bendigo Invest Direct platform,” he said.
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