Citi Australia has promoted Samantha Elliott to the role of head of digital sales and marketing for its consumer bank.
In the new position, Ms Elliott is held responsible for marketing technology and digital media, digital experience optimisation, marketing strategy and partnerships, and brand marketing and sponsorships.
Citi said it will also move its market and customer insights function to be part of Ms Elliott’s responsibilities.
She joined Citi in 2015 as head of acquisition marketing for the bank’s wealth management division before going on to lead acquisition for the bank’s credit cards and personal lending business.
Prior to Citi, Ms Elliott was an associate director at Macquarie, responsible for marketing to the bank’s retail and institutional clients.
Commenting on her position, Ms Elliott said: “It’s an exciting time of rapid growth and change at Citi, and in the industry more broadly.
“I’m fortunate to be surrounded by a team of exceptional marketers – and people – and I look forward to working with my team and my colleagues across the business to continue to create and market financial solutions that help Australians meet their financial goals.”
Sarah Simpkins is a journalist at Momentum Media, reporting primarily on banking, financial services and wealth.
Prior to joining the team in 2018, Sarah worked in trade media and produced stories for a current affairs program on community radio.
You can contact her on [email protected].