Powered by MOMENTUM MEDIA

Citi appoints digital sales, marketing head

— 1 minute read

Citi Australia has promoted Samantha Elliott to the role of head of digital sales and marketing for its consumer bank.

Samantha Elliott

In the new position, Ms Elliott is held responsible for marketing technology and digital media, digital experience optimisation, marketing strategy and partnerships, and brand marketing and sponsorships.

Citi said it will also move its market and customer insights function to be part of Ms Elliott’s responsibilities.

Advertisement
Advertisement

She joined Citi in 2015 as head of acquisition marketing for the bank’s wealth management division before going on to lead acquisition for the bank’s credit cards and personal lending business.

Prior to Citi, Ms Elliott was an associate director at Macquarie, responsible for marketing to the bank’s retail and institutional clients. 

Commenting on her position, Ms Elliott said: “It’s an exciting time of rapid growth and change at Citi, and in the industry more broadly.

“I’m fortunate to be surrounded by a team of exceptional marketers – and people – and I look forward to working with my team and my colleagues across the business to continue to create and market financial solutions that help Australians meet their financial goals.”

 

Citi appoints digital sales, marketing head
Samantha Elliott
ID logo
Sarah Simpkins

Sarah Simpkins

Sarah Simpkins is a journalist at Momentum Media, reporting primarily on banking, financial services and wealth. 

Prior to joining the team in 2018, Sarah worked in trade media and produced stories for a current affairs program on community radio. 

You can contact her on [email protected].

related articles

promoted stories

Website Notifications

Get notifications in real-time for staying up to date with content that matters to you.