Rest chooses new executive leaders

Rest chooses new executive leaders

— 1 minute read

Superannuation fund Rest has appointed two group executives to manage its new member engagement, and product and operations divisions.

Tyrell O’Neill has been made group executive, member engagement, while Brendan Daly will join the fund as group executive, product and operations.

The two units were formed as part of the firm’s new internal structure late last year.


Mr O’Neill and Mr Daly join other recent appointments to lead Rest’s new internal groups: Gemma Kyle, group executive - corporate services; Deborah Potts, group executive - employer, industry and engagement; and Trevor Evans, group executive - people and change.

Rest is also recruiting for its remaining position of group executive, Innovation and Transformation, with an appointment expected in upcoming months.

On the new units, Vicki Doyle, chief executive, Rest said: “These two teams will be imperative to Rest as we deepen our understanding of our members and employers, and deliver the very best products, services and experiences to them.”  

“Rest is committed to continuously developing smarter ways to engage with members and employers, and enhancing products and services to ensure they meet with customer expectations and preferences. 

“I’m delighted that Tyrone and Brendan will be bringing their significant expertise and leadership experience to Rest as we continue our drive to connect with working Australians in ways that matter.”

Mr O’Neill will be responsible for design and implementation of strategies with member experience, including brand and marketing management, segmentation, customer service channels, and data and analytics.

He was most recently head of personalised marketing at Westpac and has held roles including executive positions at Optus and Vodafone Hutchison Australia.

Mr Daly will be leading the development of member-focused products and best-practice operations, looking over design and delivery of product, technical, insurance and administration services to members and employers.

He has joined Rest from WiPro, a global information technology and consultancy firm, where he worked with clients in the financial services and wealth management industry.

Mr Daly has also previously served as head of product and operations in NAB Wealth’s corporate and institutional wealth division, as well as a number of superannuation administration roles at Colonial First State.


Rest chooses new executive leaders
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