Marketplace lender SocietyOne is appointing a former Citibank executive as its new head of digital acquisition and CMO, aiming to spearhead growth for the year.
Melissa Cicero is taking on the role, following a range of other high-level appointments.
SocietyOne CEO, Mark Jones commented that Ms Cicero’s appointment adds yet another level of experience and digital capability to the firm’s marketing team.
“Melissa has a wealth of experience in developing and executing digital marketing strategies that take businesses to the next level and ultimately deliver P&L outcomes,” Mr Jones said.
“I am excited to welcome Melissa to the team. Her experience in the personal loan and credit card sectors of consumer finance, along with her commitment to SocietyOne’s mission of being Australia’s leading and most trusted marketplace lender makes her a perfect fit for the team.
Ms Cicero has worked for more than six years in senior marketing and business strategy roles within the finance industry, most recently leading digital acquisition for credit cards and unsecured lending at Citibank.
She has previously worked both locally and globally across multiple industries including retail, pharmaceutical, and telecommunications.
“SocietyOne is a real game-changer within consumer lending fintech,” Ms Cicero said.
“It’s an honour to be joining at such an exciting time for the company, and I look forward to building on the many successes SocietyOne has already achieved over the years and working with the team to take these achievements to even greater heights.”
Sarah Simpkins is a journalist at Momentum Media, reporting primarily on banking, financial services and wealth.
Prior to joining the team in 2018, Sarah worked in trade media and produced stories for a current affairs program on community radio.
You can contact her on [email protected].
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