The research firm has said industry consolidation, which has seen a number of independent advice groups being bought by large institutions, has made its research-driven advice model more appealing to advisers.
“van Eyk Advice can fill a gap in the marketplace for a non-aligned advice group that develops and follows through on its own ideas,” van Eyk chief executive Mark Thomas said.
“It [van Eyk Advice] will be an attractive proposition to like-minded planners who are not comfortable being part of a large conglomerate.”
van Eyk Advice launched earlier this year and is now focused on building on what is currently a small base of authorised representatives within a dealer group structure.
Mr Thomas said that the group would “step up efforts to attract and engage more advisers”.
According to van Eyk recent mergers have emphasised to advisers the value of research-driven advice groups that operate independently of the large dealer groups.
Among advisers that van Eyk spoke to, most said a lack of investment expertise, poor communication and a lack of practice management and support were the cause of their dissatisfaction with their current dealer group.
“van Eyk Advice offers financial advisers the opportunity to work with a respected brand which is committed to pursuing its own path and has a history of putting investors first,” Mr Thomas said.
