X
  • About
  • Advertise
  • Contact
  • Events
Subscribe to our Newsletter
  • News
    • Markets
    • Regulation
    • Super
    • M&A
    • Tech
    • Appointments
  • Podcast
  • Webcasts
  • Video
  • Analysis
  • Promoted Content
No Results
View All Results
  • News
    • Markets
    • Regulation
    • Super
    • M&A
    • Tech
    • Appointments
  • Podcast
  • Webcasts
  • Video
  • Analysis
  • Promoted Content
No Results
View All Results
No Results
View All Results
Home News Markets

Software companies to lead tech sector growth in 2025

Services and software companies are set to reap the benefits of the AI boom in 2025, according to a market professional.

by Jessica Penny
February 12, 2025
in Markets, News
Reading Time: 3 mins read
Share on FacebookShare on Twitter

Services and software companies poised to generate sustained, long-term earnings from the AI trend are expected to be at the forefront of this year’s tech boom, according to Lukasz de Pourbaix, global cross-asset specialist at Fidelity International.

The global tech sector is forecast to present numerous opportunities in 2025, with software and services firms predicted to be the “underappreciated beneficiaries” of the AI revolution.

X

This, according to de Pourbaix, includes IT service companies that could help with AI deployment, cloud service providers that could generate annuity revenue streams once customers build AI workloads in the cloud, software companies that could monetise AI functionality, and customer service software and business process outsourcing companies with domain expertise.

“These companies are well positioned to generate durable earnings stream, with AI as a long-term growth driver, but which are not reliant on a rapid pace of adoption,” he said.

Elaborating on this in conversation with InvestorDaily, de Pourbaix said that software companies, in particular, continue to lead innovation within many industries – ranging from SaaS (software as a service) providers, consumer technology platforms, digital music platforms and medical technology.

“This trend is likely to continue as we continue to digitise various aspects of our lives,” he said.

“Company revenue streams have benefited from SaaS creating steadier more predictable revenue streams and software has become embedded in many business processes providing increased resilience to software providers in economic downturns.”

In a note penned late last year, State Street highlighted that while software firms faced uneven ground in early 2024, the sector itself continues to be viewed as one of the “best hunting grounds for high-quality companies”.

“For investors who are able to be patient, we believe the software space remains an attractive and high-quality area for investment that can benefit from AI tailwinds over the medium term,” State Street said in October.

Fast forward a few months and software stocks closed strong in 2024, with companies like Salesforce, ServiceNow and Palantir Technologies posting significant returns driven by demand for generative AI.

In their recent analysis, Deutsche Bank analysts projected continued growth for the sector, driven by enterprise investments in productivity tools, which are fuelling optimism for the space.

Tech abundant in opportunities

Looking at other areas within tech, de Pourbaix emphasised the sector’s diversity, highlighting that it “provides opportunities across all sectors, industries and geographies”.

“This theme benefits from long-term structural trends, including shifts towards cloud computing, industrial software, artificial intelligence and gaming, among others,” he said.

“Tech deployment is taking place across all areas of economic activity and has the potential to create value across a diversified pool of businesses.”

According to de Pourbaix, opportunities exist in both the US and China. Favourable US policy changes are benefiting tech companies and non-US firms with US exposure, while Chinese internet companies continue to gain strength despite the challenging macroeconomic environment.

“China’s industry-leading internet platforms have strong fundamentals with good management teams and prudent capital allocation. These internet companies retain strong positions and earnings power despite a tough macro environment, and the recovery potential is very underappreciated,” de Pourbaix said.

“With the current depressed cyclical environment and low valuations, the risk-reward looks compelling in the China internet space.”

Related Posts

Nvidia surge stokes AI-bubble fears

by Adrian Suljanovic
November 21, 2025

A renewed surge in Nvidia’s earnings outlook has intensified debate over whether the artificial intelligence boom is veering into bubble...

APRA report highlights super’s outsized role in times of crisis

by Georgie Preston
November 21, 2025

In its newly released Systemic Risk Outlook report, the Australian Prudential Regulation Authority (APRA) has flagged rising financial system interconnectedness...

Tariff slowdowns clash with AI optimism heading into 2026

by Georgie Preston
November 21, 2025

Despite widespread scepticism over President Trump’s follow-through on tariffs - highlighted once again this week by his dramatic reversal on...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Global dividends hit a Q3 record, led by financials.

Global dividends surged to a record US$518.7 billion in Q3 2025, up 6.2% year-on-year, with financials leading the way. The...

by Capital Group
November 18, 2025
Promoted Content

Why smaller can be smarter in private credit

Over the past 15 years, middle market direct lending has grown into one of the most dynamic areas of alternative...

by Tim Warrick, Managing Director of Principal Alternative Credit, Principal Asset Management
November 14, 2025
Promoted Content

Members Want Super Funds to Step Up Security

For most Australians, superannuation is their largest financial asset outside the family home. So, when it comes to digital security,...

by MUFG Pension & Market Services
October 3, 2025
Promoted Content

Boring Can Be Brilliant: Why Steady Investing Builds Lasting Wealth

In financial markets, drama makes headlines. Share prices surge, tumble, and rebound — creating the stories that capture attention. But...

by Zagga
October 2, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Latest Podcast

Podcast

Relative Return Insider: Economic shifts, political crossroads, and the digital future

by InvestorDaily team
November 13, 2025
After more than two decades, InvestorDaily continues to be an institution that connects and influences Australia’s financial services sector. This influential and integrated media brand connects with leading financial services professionals within superannuation, funds management, financial planning and intermediary distribution through a range of channels, including digital, social, research, broadcast, webcast and events.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Us

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Markets
  • Appointments
  • Regulation
  • Super
  • Mergers & Acquisitions
  • Tech
  • Promoted Content
  • Analysis

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
  • Markets
  • Regulation
  • Super
  • M&A
  • Tech
  • Appointments
  • Podcast
  • Webcasts
  • Promoted Content
  • Events
  • About
  • Advertise
  • Contact Us

© 2025 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited