Property investment group Blue Wealth Property (Blue Wealth) has expanded its education, research and property recommendations to cater to the SMSF sector.
Blue Wealth chief executive Tony Hayek said the group moved into the SMSF space during 2009, as it was an untapped market and an area where advisers and trustees were looking for assistance and education to make the right property investment decision.
“There was a lot of interest in the sector for reasons including Australians’ love for property, because investors have control over the assets in their SMSF, and due to increased interest in property as an alternative investment option to shares,” Hayek said.
Buying property was a big enough investment decision, but considering people could use their super money, SMSF trustees were more vulnerable to associated risks, he said.
“We take people on an education and research journey, and while investors ultimately make their own decision, we help them make an informed one,” Hayek said.
Once a trustee has decided with their adviser or accountant the value of a property they’re looking to invest in, Blue Wealth uses its research methodology and due diligence processes to identify growth markets and strong investment opportunities.
Hayek said some clients come in with preconceived ideas about a property and the location they desire, but sometimes research shows they will generate greater returns and minimise risk by investing elsewhere and potentially in a different state to where they live.
The four key criteria BlueWealth looks at when assessing a property investment are economics and employment, population and demographics, infrastructure and government spending, and the balance between supply and demand.
“Historically, those are the four key drivers for property all around the country,” Hayek said. “We then look at the specifics such as rent, value, transport, quality, design, and whether it is an old or new property.”
