The $1.5 trillion global investment management business of Prudential Financial has confirmed Benjamin Price, who most recently worked as head of wholesale in Australia at Macquarie Asset Management, will take on the new position.
Based in Sydney, Mr Price will be responsible for developing PGIM’s wealth management distribution strategy, which includes providing investment solutions to the Australian wholesale advice market.
PGIM’s managing director of institutional relationship group for Australia and New Zealand, Cameron Sinclair, said the company is thrilled to bring Mr Price on board.
“While PGIM has an established local investment presence in real estate and private capital, as well as an institutional distribution and servicing capability, we are now broadening our focus to include the wholesale market and private wealth,” Mr Sinclair said.
“The step into wholesale for PGIM naturally follows the evolution of financial advice over recent years, the growth of Australia’s private wealth segment, and changes to how clients are constructing and implementing their portfolios.
“Ben’s expertise as well as his deep and entrenched relationships with peers and clients will drive positive outcomes for us going forward.”
