Ms Smith joined Perpetual in December 2013, initially taking on the role of general manager of marketing and communications.
In this role, she was responsible for managing the Perpetual brand and reputation, as well as the business’ digital strategies, supporting client growth and business revenue.
Perpetual managing director and chief executive Geoff Lloyd said Ms Smith will “oversee the continued development of the digital client experience”, adding that her work over the past three years has helped the firm deliver a “significant uplift” in client and business benefits.
“Kylie has made a significant contribution to Perpetual since joining us nearly three years ago, and this promotion underlines the importance of our investment in brand and strategic marketing in our client-centred strategy,” he said.
Prior to joining Perpetual, Ms Smith worked in senior roles both with BT Financial Group and Westpac.
