White Outsourcing, which was acquired by Link Group in December 2016, has been renamed Link Fund Solutions and will move its operations to George Street, Sydney.
The Link Group subsidiary – which provides middle and back office administration for fund managers, trustees and listed investment companies – currently has $43 billion in funds under administration.
The newly rebranded Link Fund Solutions will form part of Link's corporate markets business division, according to a statement by the company.
Corporate markets chief executive Paul Gardiner said, "There is immense growth potential in the managed funds administration sector, and by combining the expertise of Link Fund Solutions with our cutting-edge technology, long-standing experience with share and unit registry services, and client management expertise, we believe this presents a compelling proposition to the market-place."
Link Fund Solutions chief executive Andrew Harrison said, "Our two businesses have always shared a focus on providing quality, outsourced solutions that harness the power of technology – and through the name-change we want to highlight to our clients this shared goal.
"There is no doubt that demand for outsourced administration solutions is increasing, as funds must manage the increasingly complex Australian regulatory environment, and seek to tap into outsourcing as a mechanism to achieve operational efficiency and economies of scale whilst also empowering them to focus on core functions."
Separately, Link Group has announced the launch of new integrated voice and online shareholder meeting technology that includes a 'dial in' feature.