Amanda Ralph has been appointed to the newly created role of head of product, customer experience.
Kinetic Super executive officer of customer experience Chris Green said: “A big part of our job at Kinetic Super is to respond to members’ needs through innovation and provide relevant and meaningful reasons for them to stay connected to their super.”
Ms Ralph will be responsible for expanding the fund’s value proposition to meet the changing needs of members.
“We’re fortunate to have a product development expert of Amanda’s calibre joining us to lead a team who will look at the current super landscape and find new ways of engaging with members to make super more relevant – particularly to the younger demographic,” Mr Green said.
“We’re adopting lean, start-up methodology in our new innovation lab to test and develop ideas quickly and efficiently – we’re finding out how to fail fast and become an organisation focused on rapid learning,” he said.
Ms Ralph headed Medibank’s value proposition and product pricing strategy. She also prepared the company for IPO.
