ING-owned dealer group Millennium3 has empowered three financial services women to spearhead the revival of the Superwoman brand.
Shari Mitchell, Kylie Grant and Sue Warren – marketing, financial services and mortgage chiefs respectively – will drive the company’s comeback.
“Individually I think they’ve all got a big future in the industry and particularly in the organisation,” joint managing director Barry Martin said in an exclusive interview with InvestorDaily.
Joint managing director Darryl Foster added: “And they’re also great believers in the brand. We see them as an integral part of the offering.”
The Brisbane-based dealership is about to take control from the administrators.
It will take over the assets of Superwoman Financial Solutions Group, Superwoman Financial Solutions and Superwoman Money.
Millennium3 will continue just one Superwoman company, but has yet to determine which.
It will eventually hold an Australian Financial Services Licence and use Superwoman Money as its mortgage arm trading name.
Mitchell, Grant and Warren will report to a board of directors, rather than a chief executive officer.
“We’re committed to the expansion of the company, but we’re firm believers that you need to crawl before you can walk, so our main focus initially will be getting the Sydney operation up and running to its full capability,” Martin said.
The plan is to then establish ‘hub and spoke’ centres in Brisbane then Melbourne like the one opened in Carrington Street in Sydney’s CBD in March.
Superwoman Financial Solutions Group went into voluntary administration in April owing creditors $1.9 million.
It was business as usual during the two months of voluntary administration.
