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Home News Markets

GDG to acquire Evidentia for $320m, merging it with Lonsec

Generation Development Group has announced its acquisition of 100 per cent of Evidentia Group Holdings for $320 million, marking a significant expansion in the managed accounts sector.

by InvestorDaily team
February 10, 2025
in Markets, News
Reading Time: 3 mins read
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In an ASX listing on Monday, GDG said the deal, partly funded by a $287.9 million fully underwritten equity raising, positions it as a market leader with over $25 billion in funds under management (FUM).

Evidentia, a key provider of investment management and tailored managed account solutions in Australia, will merge with GDG’s Lonsec Investment Solutions and Implemented Portfolios, under the name Evidentia Group, further strengthening its position in the growing managed accounts market – currently valued at over $200 billion and projected to reach $474 billion by 2030.

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Post-acquisition, Evidentia’s CEO, Peter Smith, will transition to executive chairman of the expanded managed accounts business and join GDG’s board, while Michael Wright, who has served as group chief executive officer of the Lonsec Group, will assume the role of chief executive officer at Evidentia Group.

Speaking on the occasion, Wright said: “I am thrilled about the next iteration of Lonsec’s journey. This is a celebratory milestone for Lonsec and a testament to the entire team’s contribution to create today’s successful business”.

“Lonsec Investment Solutions has made fantastic strides in the past five years and it’s exciting to continue that but also hand the research baton to Lorraine’s proven leadership”.

Key management personnel from Evidentia have also opted to roll a portion of their equity into GDG shares, aligning their interests with the company’s future growth, GDG said.

GDG CEO Grant Hackett OAM highlighted the strategic importance of the acquisition, stating: “I am excited to announce today that Generation Development Group has entered into a binding agreement to acquire 100 per cent of Evidentia. This transaction represents another significant milestone in GDG’s growth strategy, following the successful acquisition of the remaining equity interests in Lonsec in 2024.”

Hackett continued: “Evidentia’s boutique tailored managed account solutions, client communications expertise and financial advice practice management experience, paired with Lonsec’s enduring heritage of knowledge, broad managed account offering and strength in research will deliver a more complete and scalable offering.

“This will provide financial advisers and their clients with an even stronger value proposition, access to deeper insights, more extensive investment solutions and an integrated service experience that ultimately supports better outcomes for both financial advisers and clients.

“This transaction will be a continuation of the best-in-class services that both Lonsec and Evidentia have to offer.”

As part of GDG’s broader business realignment, the group will operate three distinct businesses: Generation Life, Lonsec Research and Ratings, and Evidentia Group.

Lorraine Robinson, who was previously executive director of Lonsec Research, will now lead Lonsec Research and Ratings, which will operate as an independent business, with the Lonsec brands, including SuperRatings and iRate, aligning under its umbrella.

Robinson said: “The newly established Lonsec Research and Ratings unifies our award-winning research brands, bringing all our centres of research excellence into one business unit, allowing us razor sharp focus on our core vision of helping Australians make better business decisions.

“This realignment of the businesses, backed by GDG’s continued dedication to investing in our growth and continued success, will help us to drive innovation and explore new services for each of our unique client cohorts, working with them closely and remaining at the very forefront of the ever-evolving research sector.”

Kirby Rappell, executive director of SuperRatings, will continue to head up the superannuation research division, Lonsec clarified in a separate statement.

Moreover, GDG announced on Monday the appointment of Amanda Smerdon to work alongside Grant Hackett to help lead the group’s transformation. As part of her role, she will work alongside key executives to oversee the separation of the newly formed Evidentia Group and Lonsec Research and Ratings businesses, to transition shared services in a phased approach.

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