The new product offers 22 fund options, including sector, diversified and index funds, managed by investment managers.
The firm said investment bonds are more secure long-term investments in contrast to superannuation, with recent changes placing restrictions on super contributions, fund balances and changed age thresholds alongside a potential for future changes.
Centuria added that it has placed emphasis on transparency in its fee structure, saying that rebates are passed on to investors, along with there being control for users in its in-app management.
Michael Blake, head of Centuria Life, believes the benefits and control of the new investment bonds products will see them experience a resurgence in popularity.
“The current climate means more demand than ever for transparent financial products that are sold on merit, and that place control and clarity in the hands of the investor and the adviser,” Mr Blake said.
“We are entering a new generation of financial services in Australia: various developments have created an environment where Australians are going to be more discerning customers than ever, looking extremely closely at existing and proposed financial products.
“There are thousands of financial advisers in this country who care deeply about their clients’ wellbeing – I have witnessed this firsthand, and I believe they too welcome the changes that are already occurring.”
Centuria said the funds under LifeGoals cover a variety of asset classes across cash, fixed interest, property, infrastructure, international and Australian shares, small companies, diversified funds and total return targeted funds.
